Preface Introduction Part I: Comparative Imagological Approaches. *1. Enrique Banús: Between Atlantic and Mediterranean: Spain’s Imagological Antagonisms *2. Katica Kulavkova: The Mediterranean ‘Chronotopos’ and its ‘Differentia Specifica’ SPart II: Historical Perspectives. *3. Mladen Ancvicv & Stipe Grgas: Medieval Bosnia and Trans-Adriatic Traffic in Images and Good *4. Lily Hamourtziadou: The People’s Myths: The Case of the Bosnian Nations *5. Mustafa Soykut: A Practical Application of “Otherness” in Political History: The Italian Case and The Ottoman Empire (15th-18th Centuries) *6. Alexander Kitroeff: Greek Images of the Ottomans and Turks *7. Hercules Millas: The “Other” and Nationbuilding – The Testimony of Greek and Turkish Novels *8. Avi Rubin: East, West, Ottomans and Zionists – Internalized Orientalism at the Turn of the 20th Century Part III: Current Perceptions. *9. George Terzis: The “Other”/ “Turk” in the Greek National Media: The Construction of “Oppositional Metaphors” *10. Gül İnanç Barkay: Representations of “Other/s” in the “Virtual World”: www.other.gov/cyprus *11. Nida Bikmen/ Diane Sunar: Representing the Ethnic “Other”: Stereotypes of Ethnic Groups in Turkey